Real Estate Photography Tips For Realtors – Don’t Do it Yourself, You’ll Lose Your Commission Check
I have done it myselftaken exactly what I thought were fantastic list pictures and used them to get my online MLS record. My customers believed they were nice and I thought they were just fine, before I started working as a buyer’s representative in Seattle a couple of years back.
I worked over 40 unique buyers weekly and regular I’d hear,”Did you see those listing pictures? There’s no way we want to see that house, it’s a dump! Does the listing agent know how bad they are?” Evidently, the listing agent did not spend anything on property photography.
My buyers would also observe some fantastic list photos and wish to get into find the house that day. We had step inside and they would wonder whether it was the exact same house they found online. They felt cheated since the images were just like the true home. (but the list agent obtained buyers walking throughout the home ).
Everything came down to the list images they found online. That is crucial promotion for listings! Give buyers a fantastic picture and they will jump within the home daily. Give them a”do-it-yourself” image and they will move onto another house. The list images make the distinction, especially once you invest a couple bucks on real estate photography!
Even if the listing images were much better than the true home, guess what? It got the buyers indoors! That is your goal for a listing broker; get as many showings as you can. Professional property photography makes that occur.
With up of 80%of buyers searching online today, the record photos are the very first thing they are considering and emphasizing their first impressions on.
Just how much money in lost commissions do you believe you are missing since you won’t invest a few hundred dollars for specialist Austin Real Estate Marketing?
If you did invest the nicely spent marketing dollars on a professional real estate pictures…
You might have more satisfied customers because the house sold faster.
You might have made more money since you didn’t need to lose the sales price once the record became stale in the marketplace.
You might seem like a top manufacturer in the region due to the faster sales, better searching listings and much more satisfied customers. Your general picture is improved, big time!
Isn’t it funny how such a small facet of your company can influence the entire thing? Anytime you understand just how one difficulty affects your internet profits, that will make you perk up, right?
Now do not give me the explanation that it is too expensive since it is not. Consider it as a promotion and marketing expense because that is just what it is. And property photography is among the greatest things that you may invest your marketing and advertising dollars on.
You’ve got a few options…
You can grab an expert in real estate pictures in the regional region and provide them $50-$200 to visit your list and take some fantastic photos. Make certain they are topnotch, have the ideal gear and comprehend the objective of those photographs. You do not wish to cover property photography that is no greater than yourself.
Your other alternative is to go for a business like Vicaso.com who does property photography exclusively. Their company is list photos for realtors!
You are able to schedule your photo shoot on their site, cover roughly $200 or so and receive the most attractive list photos you will ever see. Even in case you’ve got a crack home listed for sale, then their property photography will make it appear to be a palace.
I am telling you; do not skimp on your property photography. Examine the price as an investment. If you invested $200 on commercial real estate photography and also got back an additional $20,000 in commissions this year from quicker sales, more customers, and greater record costs, would not that be worthwhile? You betcha!
Josh F. Sanders is a Real Estate Broker and also the Founder of Shiloh Street University at Seattle, WA, an Internet marketing school made specifically for Realtors and brokers.